I am a Marketing and Public Relations professional and student too. I love talking about brands, understanding them and starting conversations to widen my perceptions. I really feel brand building is very important in todays time, be it a professional brand or creating your own personal brand.

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As a 90’s kid, I witnessed the evolution of marketing and was quite intrigued by the appealing advertisements I grew up watching through various media sources. On growing older and wiser, I acquired an understanding of the power communication holds looking at how in those passing years the very same brands turned into household names, becoming the forerunners in their field. Being a substantial consumer of these brands since my childhood, I realised a good Marketing and PR can always withhold a brand's image, making it a part of our culture.

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Through my posts, I will be highlighting various areas of Social Media Marketing with respect to different brands, my understanding and some really interesting case studies. Every brand tells a story and every day you are branding yourself too by choosing a particular brand. Crazy, isn't? 

Do feel free to share your views and ideas!